Marketing Strategy Conversion
- • Enhanced the Online Conversion Strategy through benchmarking, trends studies and consumer analyses, improving landing pages, billboards, and booking engine leading to an increase in revenue
• Hotel Strategy: organised the refurbishment strategies for both Disney’s New York Hotel and the Disneyland Paris Hotel, collaborating with Walt Disney Imagineering team
• Food and Beverage Strategy: completed analyses (capacity requirements, satisfaction, pricing strategy) to rebrand Disneyland Paris’ restaurants, marketing across all channels
• Coordinated and communicated the pan-European promotions to respective markets, monitoring effectiveness for over 100 schemes
• Participated in the creation of new products to enhance guests’ experience (FastPass+, VIP bundle)