Leslie Funcken - WIZBII Leslie Funcken a publié son profil professionnel sur WIZBII. L F

Leslie Funcken

Looking for marketing opportunities in Rome, Italy

41 ans • Amsterdam

Résumé

Specialized in developing bespoke marketing strategies across online/offline platforms that drive revenue and maximize business and partnership opportunities. Superior communication skills supported by an extensive background of international agency, music, events, and brand marketing experience. Strong relationships with (inter-) national media properties and a wide network across consumer (retail) brands ranging from technology to electronic goods, beverages and global brands.

Compétences

MS Office Illustrator Adobe Creative Suite

Expériences

Business development/Marketing manager

- MaintenantEvénementiel

SENIOR MANAGER MARKETING & PARTNERSHIPS

- Activités sociales et culturellesDeveloping the global brand strategy and brand partnerships for DJ/producer Afrojack and WALL Recordings. • Developing the global marketing and content strategy for Afrojack’s 2nd album release and defining the scope of marketing assets & activities with promotors re. music performances • Managing content and brand asset creation by (social-) media & promotions team • Developing the online marketing strategy and retail strategy (merchandise) for Afrojack and WALL Recordings brands • Developed on- and offline event partnership for WALL Recordings with electronics brand

SENIOR MARKETING MANAGER SENSATION

- EvénementielResponsible for the successful development and execution of marketing communication & brand campaigns for national and international Sensation dance events (15K - 40K visitors per event). • Developing (ticket-)sales driven, fully integrated (online-) marketing & brand partner campaigns (OOH, ATL, BTL) for Sensation Amsterdam and local territories e.g. India, Japan, Mexico, Russia • Defining and guarding the global brand identity for Sensation and continually updating brand/marketing manuals • Management of marketing, media buying & sponsorship budgets, schedules and creation of campaign assets. Management of social media team, content creation department, advertising-, media buying-, PR agencies, production partners • Managed the local marketing/promotion team in Japan by going in-house for 2 months, successfully adjusting their marketing strategy – leading to an 80%increase in ticket sales

BRAND DEVELOPMENT MANAGER

- Activités sociales et culturellesefining the brand tonality, brand strategy and annual marketing & sales plans for artists e.g. Afrojack. Identifying brand partners and developing creative brand partnership opportunities. • Delivering new business presentations and securing (inter-) national brand partnerships • Developing best practice case studies and brand (partnership) evaluation reports with various analytical tools • Lead the negotiations and finalized a global in-game music partnership between Activision and Afrojack and $300K event sponsorship of his sold-out Ziggo Dome concert in 2015

MARKETING/PR ADVISOR

- Journalisme / RPAccount- and project management of globally developed marketing communications campaigns for Shell Retail products in Asian, Latin American and Eastern European markets • Developing the global marketing communication strategy for Shell Retail products and Shell technical partnerships (F1 – Ferrari, Moto GP – Ducati) • Manage and deliver large multidisciplinary consumer focused marketing communications campaigns across multiple channels (print, television, OOH, digital) • Project managing local market account teams, evaluating ATL and BTL media plans and providing strategic guidance during local execution • Worked on the 2012 Sabre award-winning campaign Shell V-Power Network of Champions

Formations

Erasmus University Rotterdam

2005 - 2009 Rotterdam, NederlandJournalisme / RP, Marketing

Erasmus University Of Rotterdam

2005 - 2008 Rotterdam, Netherlands, RotterdamCommunity Management

Mes qualités

Communicant·e
Persévérant·e
Créatif·ve
Entreprenant·e

Langues parlées

  • Néerlandais

    Langue maternelle

  • Anglais

    Langue maternelle

  • Allemand

    Notions

Expériences Extra Professionnelles

Partner

Partner At New Dutch Wave House During Sxsw 2017
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Partner at New Dutch Wave House during SXSW 2017

Ma présence sur internet

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